In 2007, four friends and colleagues set out to create the most meaningful gift to express one's love for another. Instead of just saying "I love you", they wanted to get to the deeper meaning of love by helping people express the reasons why they love each other.

Rob, Chris, John, and Kevin began working on LoveBook®, a personalized book of all the reasons why you love someone. They believed that spreading love, in all its forms, was an important goal. Whether the book was intended for a romantic relationship, a friend, or family member, their online system could provide a way to help the user express their love for any individual in an adorable keepsake.

Throughout the 14 years since LoveBook® began, they built an amazing team of talented software engineers, designers, and customer relations experts to help fulfill their mission of connecting people and building relationships through LoveBook®'s various products.

LoveBook® about us group


PURPOSE: To share and spread love between individuals, couples, and families.

MISSION: To use technology for creating products & services that enable people to build relationships in creative ways.

VISION: To be a conscious force for love, connection, and prosperity. We believe in helping the world share positivity through love.


executive team

Photo of Kevin ZalewskiLoveMoji depiction of Kevin Zalewski

Kevin Zalewski

Co-Founder & Chief Executive Officer

Loves puppies and sneezing.

Photo of Chris SonjeowLoveMoji depiction of Chris Sonjeow

Chris Sonjeow

Co-Founder & Chief Marketing Officer

Loves Vegas, dogs, and gaming.

Photo of John BaranowskiLoveMoji depiction of John Baranowski

John Baranowski

Co-Founder & Chief Information Officer

Loves Hallmark movies and driving fast.

Photo of Rob PattersonLoveMoji depiction of Rob Patterson

Rob Patterson

Co-Founder & Advisor

Loves trees and scary movies.

Photo of Jay AdelsonLoveMoji depiction of Jay Adelson

Jay Adelson

Chief Strategy Officer

Loves pinball.

Photo of Jeff CoveyLoveMoji depiction of Jeff Covey

Jeff Covey

Chief Financial Officer

Loves boating and northern Michigan.

Photo of Steve RichLoveMoji depiction of Steve Rich

Steve Rich

Chief Legal Officer

Loves brevity, strong melody, and pretty lights.

Photo of Adam MerrifieldLoveMoji depiction of Adam Merrifield

Adam Merrifield

Chief Technology Officer

Loves creating new experiences.


Photo of Keith GLoveMoji depiction of Keith G

Keith G

Vice President of Engineering

Loves yard work.

Photo of Nick BaranowskiLoveMoji depiction of Nick Baranowski

Nick Baranowski

Software Engineer

Loves butterfly kisses and pumpkin spice lattes.

Photo of Kevin CLoveMoji depiction of Kevin C

Kevin C

Software Engineer

Loves horsepower, tools, beer, and nature.

Photo of Connor WLoveMoji depiction of Connor W

Connor W

Quality Assurance Specialist

Loves letting matches burn down to his fingertips just to feel something.


Photo of Jenni SLoveMoji depiction of Jenni S

Jenni S

Creative Director

Loves traveling and mint chocolate chip ice cream.

Photo of Brendan MLoveMoji depiction of Brendan M

Brendan M

Director of Design

Loves typography and long walks to the beer fridge.

Photo of Elizabeth PersonLoveMoji depiction of Elizabeth Person

Elizabeth Person

Graphic Designer & Illustrator

Loves animated movies and learning new things.

Photo of Nate RadowskiLoveMoji depiction of Nate Radowski

Nate Radowski

Photographer & Videographer

Loves cameras, hip-hop, & traveling.


Photo of Michael CLoveMoji depiction of Michael C

Michael C

Director of Marketing

Loves Family, Poms, & the Fresh Coast.

Photo of Samantha SLoveMoji depiction of Samantha S

Samantha S

Digital Marketing Specialist

Loves craft cocktails, trips to the mountains, and dogs.

Photo of Julia TripiLoveMoji depiction of Julia Tripi

Julia Tripi

Social Media Specialist

Loves traveling, sushi, & online shopping.

LoveMoji depiction of Halsey Jackson

Halsey Jackson


Loves writing, traveling, & her 2 cats.

customer relations

Photo of Tony DLoveMoji depiction of Tony D

Tony D

Director of Operations & Relations

Loves cocktails, sushi, and superheroes.

Photo of Liam LLoveMoji depiction of Liam L

Liam L

Customer Relations Supervisor

Loves spooky movies, a good sandwich, and sloths.

Photo of Rhonda MLoveMoji depiction of Rhonda M

Rhonda M

Operations Specialist

Loves travel, puppies, and chocolate.

Photo of Nikki WLoveMoji depiction of Nikki W

Nikki W

Building Administration

Loves her kids, baking, and watching Red Wings hockey.

LoveMoji depiction of Jen R

Jen R

Customer Relations

Loves superhero movies, a good book, and my kids.


Photo of Kaye BLoveMoji depiction of Kaye B

Kaye B

Director of Administration

Loves her kids and going 'Up North'.

LoveMoji depiction of Ron C

Ron C

Vice President of Product Development


Photo of Melisa RLoveMoji depiction of Melisa R

Melisa R

Contract & Compliance Manager

Loves tree swings, night swimming, and the Orion constellation.

LoveMoji depiction of Jessica H

Jessica H

Accounting Assistant

VIP (very important pupper)

Photo of LunaLoveMoji depiction of Luna


Professional morale booster

Loves rubber duckies, beanbags, and being a sassy pants.